2-Minute Morning Quickie

Dempster’s needed to find a fun, memorable way to convince time-starved Canadian’s to skip the fast-food line-ups and make more breakfast sandwiches at home. But we knew an ordinary recipe video wasn’t going to cut it. So instead, we created the 2-Minute Morning Quickie. The result was immediate. After being shared on Reddit, YahooNews, Creativity GreatAds and practically every news network, even CBS, ABC and MSN in America. In the end, our little recipe video, with it’s equally modest media budget, was viewed by over a million people and counting.