CIBC RFTC

Moments Video

Breast cancer is a very emotional cause for anyone who has gone through it or is close to someone who has. Unfortunately, due to the positive progress being made a sense of complacency has grown over the cause and events like the Run For The Cure. Our social video, which hit 1,000,000 views with a very modest paid-media budget, reminded people of the stakes of a disease that still claims 5,000 Canadian lives every year.

CIBC Mash-App

For twenty years the CIBC Run For The Cure has asked, “Who are you running for?” With the “For All My Girls Mash-App” we partnered with facebook so users could create personalized movies celebrating all their reasons and instead of just saying who they were running for, out target could finally show it.