Dempster’s Whole Grains

With so much negative press about carbohydrates and gluten, many Canadians had forgotten the nutritious benefits of bread. To show them that bread contains many of the same vitamins and minerals as fruits and vegetables, we created a series of hidden-camera videos featuring comedian Gerry Dee. The campaign has exceeded 1.6 million views and Dempster’s Facebook community grew 25% to reach over 240,000 fans.