Feel-Good-O-Gram

To launch a new bread called Healthy Way, Dempster’s and their television AOR had produced a commercial utilizing the James Brown song, “I Got You”. We were told to leverage the song online, but due to rights issues we were also told that we couldn’t sing the song, impersonate Mr. Brown or lip synch the song. Undaunted, we set out to create a video that couldn’t help but make people feel good.